Carl-Henry-Make-Money-Online-NICHE-selectionWhen creating a 2nd Income Online; You need to choose a subject that you know about and preferably that you are interested in, it should also be a subject where people are prepared to spend money.
 
It has been said that you should choose a niche that you are totally passionate about or that is possibly a hobby of yours, but is very important that before you set off with an online business that you find out if people are spending money in your chosen area of interest.
 
The key to finding an ideal niche is to start with a problem that people have found that there are not a lot of solutions; or that they have searched quite hard for and you can shorten the process of finding a solution. You might also be able to look at existing solutions and create a better version or new way of presenting it to attract customers.
 
In short you could call it “find a need and fill it”, you should be able to imagine the type of people who are searching on the web in your niche and who have a very eager need or problem for which, they are looking for a solution.
 
Remember; when you use the Internet search engines you will normally search for a question and you are looking for the answer. We tend to ask search engines questions; “How To….,”, “where is…,” etc. so you must phrase your proposition the way your customer would search for it rather than a promotional statement about your business.
 
So, think from the point of view of the people conducting searches and speak to them in a way that shows you understand their point of view and their needs.
 
It is also very important, in the beginning, that you stick to one niche subject and one website with an online marketing campaign all focus in the same area. Aim to dominate that niche and become an expert on the subject, all the sources of information, all the online tools and the online business systems required to make sales.
 
If you try to target several niches is the same time you will almost certainly suffer from information overload due to the wide range of tasks you need to fulfil.
You need to choose a subject that you know about and preferably that you are interested in, it should also be a subject where people are prepared to spend money.
 
It has been said that you should choose a niche that you are totally passionate about or that is possibly a hobby of yours, but is very important that before you set off with an online business that you find out if people are spending money in your chosen area of interest.
 
The key to finding an ideal niche is to start with a problem that people have found that there are not a lot of solutions; or that they have searched quite hard for and you can shorten the process of finding a solution. You might also be able to look at existing solutions and create a better version or new way of presenting it to attract customers.
 
In short you could call it “find a need and fill it”, you should be able to imagine the type of people who are searching on the web in your niche and who have a very eager need or problem for which, they are looking for a solution.
 
Remember; when you use the Internet search engines you will normally search for a question and you are looking for the answer. We tend to ask search engines questions; “How To….,”, “where is…,” etc. so you must phrase your proposition the way your customer would search for it rather than a promotional statement about your business.
 
So, think from the point of view of the people conducting searches and speak to them in a way that shows you understand their point of view and their needs.
 
It is also very important, in the beginning, that you stick to one niche subject and one website with an online marketing campaign all focus in the same area. Aim to dominate that niche and become an expert on the subject, all the sources of information, all the online tools and the online business systems required to make sales.
 
If you try to target several niches is the same time you will almost certainly suffer from information overload due to the wide range of tasks you need to fulfil.

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