Carl-Henry-Make-Money-Online-FREE-GIFT_eBook-cover-3DWhen creating a 2nd Income Online; It is very usual these days to offer your leads a gift of free information in return for your prospects details, as outlined before this information should be of high value allowing your lead to take immediate action to at least partially solve their problem or need. If they get part of the solution, and it works for them, they are more likely to buy the rest of the solution from you.
 
This gift should be designed to establish your credibility and build a level of trust your prospect has in you, a demonstration of your skill or level of knowledge in an initial free product will be 100 times more effective than if you simply tell people that you can provide answers in your sales copy.
 
Your gift can also be designed to create additional income if you include various recommendations for products that your prospect may need to help them find their solutions. You receive an affiliate commission if they click on the links and buy.
 
You would also include a short “call to action” at the end of the gift relating to your product or service, you can put a few links or a small advert partway through the gift but it should not look like one long sales pitch for your product or service.
 
As explained before your aim is to give the maximum amount of value at this early stage to generate goodwill and a high level of trust in your capabilities and to let them know you can provide further answers in due course. Obviously, if they want these additional solutions to their problems you will be charging a fee which is when your business starts to operate profitably.

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